Job Description
We’re looking for a bold, creative, and strategic Social Media Manager to own and amplify Bartaco’s presence across all social platforms.
If you live and breathe content, love telling brand stories that resonate, and know how to turn insights into followers, this role is for you. You’ll lead content strategy, creation, community engagement, and daily social management to grow our audience and deepen brand love for our restaurant brand and vibe. You’re someone who understands how to make a brand feel human online, knows what’s trending (and why it matters), and isn’t afraid to experiment to see what works. You can blend creativity with analytics, and you're comfortable being the voice behind the brand and working hand in hand with leaders and team members to make compelling REAL content.
This role reports to the VP of Marketing and works closely with the creative, marketing, and in-store teams to make sure our social strategy is executed.
Responsibilities:
- Create engaging and on-brand original social content for use primarily on TikTok, Instagram, Facebook, and LinkedIn that adheres to the Bartaco brand voice and aesthetic while infusing a fresh personality and point of view
- Keep Bartaco content fresh and relevant by applying weekly and monthly reporting insights, researching current trends in social media, food, music, and culture
- Strategically increase organic social channel engagement, following, and brand loyalty with the Bartaco community by staying on top of the latest trending topics and understanding the current zeitgeist.
- Analyze social media data to forecast trends and drive strategic decisions. Test new strategies and trends against clear KPIs and metrics for defining success
- Support and connect KPIs and metrics to top-line revenue growth and store traffic
- Regularly pitch concepts for new social media series or initiatives that are in line with the latest viral trends, while always keeping the brand voice and parameters in mind
- Lead the creation and development of real-time content and coverage of live and in-store events (will involve occasional weekend or evening coverage)
- Manage all social creative briefs and asset requests
- Develop shot lists and mood board social concepts for execution at all campaign photoshoots
- Organize and archive all content and deliver final assets to members of the design and marketing team
- Share feedback, insights, and thoughtful ideas with the manager to improve the process
- Write copy for all social media captions
- Ongoing recommendations on the leading influencers and creators that align with Bartaco brand values and mission for both content creation and gifting/SWAG strategies
- Assist in the management of the editorial calendar, consisting of social-created content, UGC, and content provided by other departments and strategic partners
- Short-form video editing – quick and advanced video editing for made-for-social formats
- Build and export assets, including interactive formats such as GIFs, slideshows, short videos, etc
- Monitor competitor (and industry leaders) content to apply best practices, develop new ideas, and improve the overall social media content strategy
- Track, learn, optimize, analyze, and distribute reports on social media performance to the internal team and regularly make recommendations, updates, and strategic improvements/recommendations based on findings
Qualifications:
- 5-7 years’ experience working in a creative environment creating content for digital platforms – Instagram, TikTok, LinkedIn, YouTube, Facebook, Twitter, and Pinterest
- Able to pitch and execute innovative, next-level concepts quickly
- Bold, extroverted, and a strong communicator
- Knowledge of Adobe CS Suite, Figma, Later, Premiere Pro, and Excel
- Have on-set experience and a portfolio that demonstrates beautiful, imaginative, and strategic social content, copy, and campaigns
• BA/BS/BFA
- Live in NYC/CT, Boston, Washington DC, Miami, or Atlanta area (easily commutable to our restaurants)
- Have positive energy and a can-do attitude
- Open to receiving and applying valuable feedback
- Consider yourself a “creator,” and are eager to share and execute on new and interesting ideas
- Have a strong visual eye and a knack for creating and curating conversational, shareable content
- Can be comfortable behind and in front of the camera
- Self-motivated with a desire to achieve results and excel both individually and as a team
- Have enthusiasm for social media, marketing, restaurants, and retail
- Have an individual sense of style, with culturally relevant and elevated taste
- Communicate honestly, professionally, directly, and with compassion, and allow space for others to do the same
- Understand the importance of process and communication while working on creative initiatives
- Are good at managing up and across, eager to have the opportunity to manage interns
- Are comfortable confidently interfacing with founders and senior management to execute on projects effectively
- Have a personal following/influence or experience managing a brand’s social media
- Willing to travel up to 30% of the time
About Company:
Bartaco is where fresh street food meets timeless coastal vibes for an unforgettable escape. Inspired by the beach culture of Brazil, Uruguay, and Southern California, we've created an upscale street food experience with a relaxed, coastal atmosphere that evokes a visit to a stylish beach resort. Think freshly-squeezed juices, specialty cocktails, and beer straight from the bottle – all served up with infectious energy and good vibes.
We're not just about the tacos (although they're pretty darn good) — we're about breaking the mold, embracing the moment, and creating a sense of belonging. Our brand thrives on strong culture, authentic connections, and that unbeatable coastal energy that makes every visit feel like a mini vacation. If you're a creative social media pro ready to capture and amplify our fresh, trendy vibe to the next level, we'd love to have you join our team.
Job Tags
Live in, Afternoon shift,